ALFAPARF Milano Professional is thrilled to welcome Dorata Hairdressing to the family and are excited to announce Andrea Dorata has been appointed an ALFAPARF Milano Professional Brand Ambassador UKI.
Dorata Hairdressing, with two beautiful salons in the upmarket towns of Marlow and Henley-on-Thames, is family-run salon by three siblings – Angelo, Simona and Andrea, and supported by their impeccable team.
Beginning as ‘AD’ when Angelo opened his own salon in Henley-on-Thames in 2003, four years later he was joined by Simona and Andrea, and ‘Dorata Hairdressing’ was born.
The trio’s vision was to create a homely space where beautiful hair would be created – “elegant with a bit of an edge” – and where clients would immediately feel part of the extended Dorata family. Known for providing highly professional and personal services, the award-winning salons take great pride in delivering the highest standards of hairdressing and customer service with an Italian flair.
With a belief that hairdressers are artisans and hairdressing should be like couture clothing – tailor-made to suit each individual, the team believes trends may come and go, but style is eternal. Classic traditions that have stood the test of time are mixed with innovation and the latest techniques to ensure their clients look and feel, their best.
Andrea, a new ALFAPARF Milano Professional Brand Ambassador UKI, is an award winning hairdresser having been shortlisted and won regional awards in several of the longest-running hairdressing competitions in the UK.
With a passion for learning and teaching, he has been invited to be part of talent development groups, and loves to share his vision with this team, along with indulging his creativity in photoshoots and shows.
“Dorata Hairdressing is to us what hairdressing is all about. With two local businesses at the heart of community, they share their passion for this incredible industry not just with their team but with their loyal and ever-growing client base,” commented David Donnellan for ALFAPARF Milano Professional. “We are very happy to have them join the ALFAPARF Milano Professional family. Andrea is a welcome addition to our ambassador line-up, with an outstanding flair for colour, he’s the perfect person to showcase our exceptional technology and results-driven colour portfolio, and we are looking forward to working closely with him and spreading the news about ALFAPARF Milano Professional.”
Angelo Dorata excitedly told us: “Becoming part of the ALFAPARF family is an incredibly proud and exciting moment for us. This partnership brings together everything we believe in — our Italian heritage, a respect for timeless craft, and a passion for pushing creative boundaries. Alfaparf’s commitment to sustainability, artistry, and innovation reflects the future we envision for our salons. It’s a brand that not only enhances the work we do, but truly champions the people behind it. For our team and our clients, this marks the beginning of something fresh, and inspiring— a new chapter we can’t wait to write together.”
“It’s a true honour to have been appointed as a UKI Ambassador for Alfaparf,” Andrea Dorata added. “This is a proud and meaningful moment for me and my team. We’re incredibly excited to begin this journey with a brand that resonates so deeply with our values — from its Italian heritage to its spirit of innovation, creativity, and forward-thinking energy.
“ALFAPARF Milano Professional represents endless possibilities, both in artistry and in professional growth. It’s a brand that inspires and elevates —the perfect partner for what we stand for. This opportunity marks the beginning of an exciting new creative chapter, and I’m looking forward to bringing fresh ideas to life, connecting with others, and shaping something truly special together. I’m especially looking forward to working closely with the teams in both the UK and Italy as we take this next step forward.”
Simona Dorata concluded: “This new partnership with Alfaparf marks a really special moment for me personally and for our salon family. It represents a time of growth — not just in our businesses but in the development of our team, the evolution of our craft, and the future we’re shaping together.
“Education has always been at the heart of our culture. Supporting our team in upskilling and staying creatively fulfilled is something I care deeply about. Refinement, elegance, and forward-thinking have always defined the standard we hold — not only for ourselves, but for the experience we offer every client. Alfaparf Milano Professional shares those same values. Their commitment to training, support, and innovation makes this partnership a perfect fit for where we are and where we’re going. This is more than a new chapter — it’s an opportunity to elevate everything we believe in, with a brand that truly understands what it means to grow with purpose.”