SalonEVO Magazine

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ALTERNA Welcomes Jessica Jungfer in her new role as Education Manager for EMEA and UK

(Hamburg, DE May 2022) Luxury haircare brand, ALTERNA has welcomed Jessica Jungfer as the new Education Manager for EMEA & UK.   

Returning to her first love pf hairdressing after many years working in education for luxury brands Guerlain, LMVH, Chanel and Estee Lauder, Jessica is looking forward to working with the ALTERNA team to create an innovative and exciting education programme.  A certified cosmetician, make-up artist and hairdresser, Jessica has always believed in continuous development and after completing her hairdressing and beauty training attended business school to give her a more commercial view of the beauty industry and graduated with a degree in Business Administration in Marketing and Communications.  

Jessica’s background covers photographic, catwalk and session work, working in the theatre with prosthetics and latterly travelling throughout Europe as a senior trainer for several luxury brands.  During the pandemic, Jessica stopped travelling and changed the way she trained, providing online training to many people and at one time had over one thousand trainees attending one of her virtual training sessions.  

A passion for training and achieving success, Jessica will focus on working with the ALTERNA Team and their distributors to create inspirational and informative educational concepts to support the goals and objectives of the brand.   

“I am looking forward to working with the team, getting to know the brand and the wonderful heritage of the products. I want to provide hairdressers with a connection to the brand and to collaborate with our Ambassadors to provide education that is based on the strong brand values which underpin  ALTERNA which will motivate and excite both existing users and new customers,” adds Jessica.