The heroes of the “Dive into Moisture” campaign have been selected from Alterna’s iconic Caviar Anti-Aging Replenishing Moisture collection. This line’s seven products are built around Alterna’s signature Age-Control Complex, a potent blend of marine actives. A regimen from this hydrating collection has been proven to visibly improve hair’s vibrancy in one use. The Moisture collection also helps to defend against daily aggressors like pollution, sun, chemical processing and heat-styling that can damage and dull hair. The three core products that will be celebrated in the “Dive into Moisture” campaign are:
Caviar Anti-Aging Replenishing
Moisture Shampoo
A cleanser that hydrates dry hair.
Caviar Anti-Aging Replenishing
Moisture Conditioner
A lipid-rich conditioner that
nourishes and hydrates dry hair.
Caviar Anti-Aging Replenishing
Moisture CC Cream
A perfecting leave-in treatment and
styling cream that delivers 10 benefits
(moisture, shine, smoothness,
softness, anti-breakage, heat
protection, light hold, UV color
protection, manageability, and
strength) in one easy step
For more information on Alterna’s 25th anniversary and the Caviar Anti-Aging Replenishing Moisture collection, visit www.alternahaircare.com