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Andreia Professional Introduces Direct Color Gel & Direct Color Cream

Andreia Professional, Portugal’s leading colour specialist since 1987, is revolutionising temporary hair colour with the launch of Color Gloss Gel and Bold Color Cream, two high- performance, ammonia-free, vegan formulations designed for professionals who demand bold vibrancy and ultra-glossy results.

Both products deliver rich, temporary colour while nourishing the hair with a potent blend of Quinoa Protein, Prickly Pear Extract, and Avocado Oil for enhanced hydration, shine, and protection.


The Direct Color range provides non-oxidative, temporary colour that gradually fades, making it the perfect solution for clients who want to refresh their look without long-term commitment. While it does not permanently cover grey hair, it helps maintain colour intensity between salon visits. Longevity depends on various factors such as hair condition, exposure to external elements, and post-colouring care.

Two Unique Formulations for Customised Colour Results
Color Gloss Gel (200ml, £15.45 + VAT) Designed for ultra-glossy,
natural-looking colour, this gel-based formula enhances shine while
delivering a temporary boost of colour. Available in Mocha Brown,
Caramel, and Clear, it provides a polished, hydrated finish with an easy-to-apply texture that evenly coats the hair for a seamless result.


Bold Color Cream (200ml, £18.45 + VAT) A bold, high-impact cream-
based colour that delivers vibrant and intense results. Ideal for creative
expression, it comes in six stunning shades: Petrol Blue, Deep Lilac, Bubblegum Pink, Deep Fuchsia, Deep Cherry, and Golden Yellow.
The rich cream texture ensures deep colour saturation, hydration, and
nourishment, making it perfect for use on pre-lightened hair.

While both formulations deliver exceptional temporary colour results, their textures and finishes cater to different needs:
Bold Color Cream: Provides greater colour intensity, ideal for bold, striking looks, particularly on pre-lightened hair.


Color Gloss Gel: Offers an ultra-glossy, natural-toned finish with a lightweight texture that enhances shine while depositing colour.


The Science Behind the Colour

Both Color Gloss Gel and Bold Color Cream are infused with a powerful combination of nourishing ingredients to protect and enhance the hair:
Quinoa Protein – Strengthens the hair fibre, enhances colour retention, and boosts shine.

  • Prickly Pear Extract – Packed with antioxidants to shield hair from environmental stress while improving hydration.
  • Avocado Oil – Provides deep nourishment, smooths the cuticle, and locks in moisture for a silky finish. Designed with salon professionals in mind, both formulas are 100% vegan, ammonia-free, and easy to apply. Whether opting for ultra-glossy or boldly intense results, the colour payoff is stunning, and the formulas are gentle enough for frequent use.


Application: Apply to clean, dry hair, leaving 5mm from the scalp. Leave on for up to 40 minutes (or with heat for a more intense, longer-lasting effect, followed by a 5-minute cool- down). Rinse thoroughly with lukewarm water. No shampoo required. For optimal results, professionals are encouraged to pair these products with Andreia Professional’s Color Care range to prolong vibrancy and shine. With Color Gloss Gel and Bold Color Cream, Andreia Professional continues to push the boundaries of innovative hair colour, delivering salon-exclusive formulas that combine high performance with hair-loving care.


Andreia Professional is now available in the UK exclusively through Grafton
International, visit Grafton International to order today


Andreia Professional Hair UK Instagram: andreiaprofessional.hair.uk