Booksy, the leader in booking and business technology for the beauty industry, celebrates the one-year anniversary and partnership with Booksy ambassador, barber A-ROD! Also known as @arod23pr to his two million Instagram followers, A-ROD’s enormous popularity, thanks to his vast library of videos and content, is regularly viewed all over the world and proves that he is barber industry royalty in a profession that’s loved and respected across the globe. This proud Puerto Rican with modest beginnings regularly works with A-list celebrities, top-level online influencers, and fellow industry juggernauts who respect his brand.
His long list of accolades includes being the co-founder and CMO of L3VEL3. A-ROD last year earned top-tier partnerships with major brands including Wahl and Booksy. Despite his demanding schedule, A-ROD regularly gives back to the barbering and grooming community by sharing online video and image content.
A-ROD creates and shares educational content and industry tips on creating fresh cuts, thriving during COVID-19, and developing an online following to stop viewers in their searches. In general A-ROD creates content that is relatable as he shares his own experience and challenges with being a busy barber, and how Booksy can help with the day-to day challenges.
Since becoming an ambassador, A-ROD has worked with Booksy on the Get Discovered Campaign, where he speaks to his audience about the importance of having a good Booksyprofile to attract the correct clientele, and the Get Discovered Backstage Contest, where he represented Booksy backstage at the music festival, Riot Fest. He has also worked with Booksy on the Make the Switch Campaign and has represented Booksy at events like Orlando Premiere 2021 and 2022, ABS 2022, and ISSE 2022.
“We are delighted to have someone the caliber and talent of A-ROD be part of our Ambassador community and our Booksy family. He is an inspiration to so many barbers and we look forward to partnering with him in 2023 and beyond. Congratulations to him on his anniversary,” commented Dee Hadley, Head of Marketing Booksy U.S.
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