BORN has signed a multiyear Strategic Agreement with Italy based Group BolognaFiere Cosmoprof, organizer of Cosmoprof Worldwide Bologna.
Cosmoprof is the leading international exhibition of perfumery and cosmetics hosting over 3,000 brands, 265,000 visitors from 150 countries. The show covers all the sectors of the beauty industry from supply chain, with Cosmopack, to finished product, involving all distribution channels.
BORN is an invite-only platform that connects a global network of design-led brands and retailers. The platform allows selected brands to showcase their Design-Led-Lifestyle products, following three key criteria: desirability, functionality, and integrity.
BORN will act as Exclusive Partner for the launch of the Prestige brand section of WeCosmoprof, the first global digital event dedicated to the beauty sector, which will take place from October 12 to 16.