Introducing the Hair Alchemy Collection Alchemy al·che·my ( ˈal-kə-mē ), noun:a power or process that changes or transforms something in an impressive or seemingly magical…

(Shrewsbury, MA) – Many salons struggle with the issue of space.  Finding the balance between how to maximize it while creating a compelling atmosphere for guests, that’s also functionally…

Sam Villa ArTeam Member, Jesse Linares @jesse.linares, is bringing his upbeat and motivating teaching style to the Sam Villa’s SkillsUP Student Training.  His first class…

Talent Beyond The Chair is back in full force at the Crown Ridge Banquet Hall, 6909 Camp Bullis Rd. San Antonio, Tx, this weekend, February 6th, 2022. With crowds expected…

The latest issue of SalonEVO North America is OUT NOW. Get your copy here! AVANT-GARDE Welcome to our first issue of SalonEVO North America of…

(New York, NY) – Want to learn everything about wrap drying?  Sam Villa, Co-Founder/Chief Creative Officer of Sam Villa and Global Artistic Ambassador for Redken, sums it up in about…

Working in conjunction with some of the world’s foremost color experts, Goldwell is proud to introduce the 2022 Color of the Year:  BUBBLEGUM. The retro-futuristic pink shade playfully walks the…

A date not to be missed in the hair industry calendar! The 2022 America’s Beauty Show will be held April 9-11 at the Donald E. Stephens Convention…

Starting January 1, 2022, Sam Villa Ambassador, Teresa Romero, will be promoted to Artistic Director for the brand.  Romero is a salon artistic/education director and three time NAHA Finalist for Team of the Year with Jose…

As any barber or beauty professional knows, at times you feel more like a therapist than a beauty therapist. Clients are often inclined to open up to…