Celebrity stylist Alfredo Lewis, in partnership with Aditi Sharma, will launch QOAT at this year’s show and will be in attendance throughout the weekend. The brand’s debut product, QOAT Professional Haircolor Topcoat, is the first of its kind, an innovative final-step salon treatment designed to seal, protect and extend the life of professional color services.
Powered by its proprietary color-preservation system, the HydraGlow Shield™ technology, QOAT forms a lightweight, breathable barrier around the hair to reduce pigment loss while protecting against environmental stressors like UV, hard water, heat, humidity and friction.
Alfredo Lewis, Founder & CEO, along with Aditi Sharma, Co-Founder & COO and QOAT Artist Shareholders such as Emily Chen and Jacob Habib Khan will be onsite at booth 1267 to introduce QOAT to Premiere attendees.
Additionally, the brand is hosting classes/workshops throughout the weekend:
-Introducing QOAT: A New Standard in Color Protection | Main Stage | 5/31
-QOAT Has Entered the Chat! | SalonCentric Stage | 5/31, 6/1
-The Truth About Color Fade | SalonCentric Classroom | 5/31, 6/1
-Fight the Fade with QOAT | SalonCentric Pano Look & Learn | 5/31
Cuts & Consultations with QOAT | SalonCentric Pano Look & Learn | 6/1