Credo Beauty has announced that they have created their own clean beauty brand. The retailer, known as a one-stop-shop for all things clean and environmentally friendly, launched Exa Beauty today.
Exa Beauty boasts fully vegan and cruelty-free formulas with, non-GMO ingredients lists, and responsible practices – right down to their packaging. Exa Beauty’s shade range is inclusive and caters to a range of skin tones and undertones, featuring models of all genders.
Exa Beauty’s mission statement says: “We are committed to being the first clean complexion brand to provide every person with a perfect shade match.”
The brand will also donate a portion of their proceeds to Women’s Voices for the Earth, and organization which amplifies women’s voices and aims to eradicate chemicals which may cause harm to health and the environment.
Shop the new collection here.