SalonEVO Magazine

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Denman Fast Tracks Brush Technology at the World Rally Championships

Earlier this month Denman CEO Kevin McNamee attended the FIA World Rally Championship in Finland to present the Toyota team with their very own bespoke brush. The unique brush design was fully wrapped using specialised High-Definition Micro Fusion technology. The brand-new technology from Denman is energy efficient and environmentally friendly and delivers a premium, textured finish by infusing the print into the body and handle of the brush with recyclable films and water-based inks. The new Deluxe range from Denman will carry designs using this new technology.

Denman is committed to continually developing new products and supporting creativity. Demand from the market led our team to look for new techniques in brush decoration. Our customers, hairdressers, barbers and beauty professionals have high expectations in terms of design and appearance. Using specialised High-Definition Micro Fusion technology, this new process incorporates full-wrap designs to offer a premium, textured finish. Investing in this new machinery allows us to react quickly to the creative wishes of the market and offer innovative personalisation on demand,” says Denman CEO Kevin McNamee.

The new print technology is scratch resistant and currently available for Denman D3, D90L, D83, D38, D81 and D82 tools.