SalonEVO Magazine

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Dermalogica appoints Sally Penford as Sales Director UK & Ireland

Professional-grade skin care brand Dermalogica announces the appointment of Sally Penford as Sales Director UK & Ireland. Sally’s time with Dermalogica spans 25+ years, having dedicated her professional career to the growth and success of the brand. Sally has served as Education Director for the past 15 years and will now take on the role of driving growth in the brand’s professional salon, spa and medi channels.

Mark Hermann, General Manager says “Professional skin therapists are at the heart of our business and will always remain so. We are looking into the next generation of our professional services which are all about advanced treatments with results. I could not wish for a better lead for this than Sally Penford. She has been in the skincare business for a lifetime and knows exactly how it operates. Sally has built our industry-leading education team from scratch and now our sales team will benefit from her vast experience. I am looking very much forward to working with her on this journey.”

Sally Penford says “As a professional skin therapist who started my journey as a Dermalogica account, then educator, my personal driving force was (and still is) the respect and success of everyProfessional Skin Therapist with who we partner. These incredible businesses hold up our high streets, bring skin confidence and well-being to their customers and are the beating heart of Dermalogica. Through tough times as they have seen recently, we help provide the tools, the knowledge and the human connection that will help them to push through and elevate them to a secure a successful future”