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Design Essentials launches new Loc & Braid Styling Gel

Design Essentials has launched its latest product innovation: a new Loc & Braid Styling Gel, developed to deliver a reliable hold while caring for hair and scalp. Created for professional use across locs, braids, twists and ponytails, the gel combines lasting control with moisture and shine for a smooth, flake-free finish.

Enriched with castor oil, the formula supports scalp health whilst strengthening the hair. The gel also locks in hydration, leaving styles defined and nourished without heaviness or residue, making it suitable for all textures and a versatile addition to any styling kit.

“The Loc & Braid Styling Gel has been created with balance in mind. The strong hold paired with the care textured hair deserves, The castor oil infusion keeps hair healthy and hydrated while maintaining precision and control during styling.” Patricia Davis, International Lead Educator for Design Essentials.

Key Ingredient:

• CASTOR OIL: Softens the hair, supports healthy growth and helps seal in moisture. Naturally rich in

antioxidants and antibacterial properties, it promotes a healthy scalp and smooth, shiny results.

How to Use

For Locs:

1. After cleansing and conditioning, section the hair and apply near the roots.

2. Twist or palm roll as desired.

3. Repeat until complete. For best results, sit under a hooded dryer until the hair is dry.

For Braids & Twists:

1. Part the hair and apply a small amount to each section.

2. Braid or twist as desired and style to finish.