Aveda, the purpose-driven pioneer of plant-derived, high-performance hair care has launched its new Full Spectrum DemiPermanent™ Vegan Treatment Hair Color with patent-pending, innovative TRIS Color Integrity Technology.
A first in haircare, this technology features precise molecular targeting that optimizes color deposition for enhanced, long-lasting vibrancy without compromising hair health. The result is more radiant, healthier looking hair every time you color, leaving it up to 3x smoother and up to 5x shinier.
“After more than six years of research, we uncovered an alkalizer technology never-before used in hair color. TRIS is an ingredient known for its gentleness and effectiveness as a pH adjuster, most commonly found in mascara—until now,” shared Darcy Prater, Executive Fellow, Professional Hair Care Research & Development.
“Our patent-pending TRIS Color Integrity Technology is engineered to intelligently target and react exclusively with color molecules while avoiding keratin, a protein in hair that contributes to strength and the look of health. This allows for powerful color performance while being gentler on hair than traditional color alkalizers. As a first in hair color, this will revolutionize the demi permanent hair color market, as we’re advancing past the current alkalizer technologies that have been used for the last 20 years,” she explained.
Aveda’s Full Spectrum Demi-Permanent™ Vegan Treatment Hair Color was co-created with the expertise of Aveda Artists, salon owners and educators across the globe to ensure it met the needs of industry professionals and colorists while maintaining Aveda’s no-compromise formulation standards.
This range offers unlimited, customizable shade possibilities with an expanded color palette, including a new natural sheer series and pre-customized blonde toners that are easy to use and deliver consistently stunning results every time.
Plus, it’s infused with a weightless blend of plant lipids including certified organic moringa, tamanu and kukui oils for rich conditioning benefits and light-reflecting shine.
Aveda’s Full Spectrum Demi-Permanent™ Vegan Treatment Hair Color features 34 shades that are 100% customizable for unlimited color possibilities:
• 9 natural bases (1, 3-10N)
• 5 natural sheer bases (5NS-10NS) for more translucent results
• 13 tones with improved technology and increased saturation for long-lasting, vibrant results
• Curated palette of 7 pre-customized blonde tones for simplified toning
For added protection and strength, Aveda’s Full Spectrum Demi-Permanent™ Vegan Treatment Hair Color was formulated to work in harmony with the Bond-Building and Strengthening Color Treatment powered by Botanical Repair™ for 5X stronger3 hair after just one treatment.
In line with Aveda’s mission, Full Spectrum DemiPermanent™ Vegan Treatment Hair Color is 96% naturally derived on average, and 100% vegan, formulated in their in-house hair color lab and manufactured with 100% renewable energy through Aveda’s 3.6 acre, 1.52MW onsite solar array, plus, wind power purchases. It is housed in a 100% recycled aluminum tube, which helps save 60 tons of virgin aluminum from being produced.
If you can dream it, you can create it with Aveda Full Spectrum Demi-Permanent™ Vegan Treatment Hair Color — color without compromise.
Aveda Full Spectrum Demi-Permanent™ Vegan Treatment Hair Color is available at Aveda salons starting 5th August. To find an Aveda salon near you, visit https://www.aveda.co.uk/locations