Luxury, professional disposable towel brand, Enki, is thrilled to introduce its new brand mascot – Erni Enki.
Following the creation of Erni, ensuring the character had a fun, soft, lovable and friendly feel while also reflecting the brand by being green, Enki Towels took to its social media pages to ask its community to name their new furry friend. Names including Eddi, Evie, Egor and Eva were in the running – all beginning with ‘E’ to coincide with the name Enki. However, Erni was the name that trumped the vote amongst Enki customers and salon professionals.
Since confirming their new mascot’s name, Enki has used Erni Enki across its social media platforms as a voice of reason – sharing insight into the problems facing the industry in terms of sustainability, including disappointing statistics surrounding salons’ energy and water usage and their contribution to a large carbon footprint.
Now, Enki is set to take the introduction of Erni Enki to the next level. The brand will begin introducing its new friend at industry events and sharing more of him with its client base, creating engagement and further awareness across the sector. The introduction of Erni to a wider audience will give the brand a more personable, fun feel and help showcase its offerings for salons – most importantly how its eco, luxury, disposable towels can help salons reduce energy and water usage and go laundry-free, effectively saving money for the business while also being more hygienic and extremely comfortable for clients. Salons can also become eco-friendlier and more sustainable by choosing Enki towels, which are vegan, compostable and biodegradable.
Nilofer Aydinli, Managing Director at Enki Towels, said: “We are really excited about the introduction of Erni Enki. We have so much in the pipeline for Erni – from real-life dolls being created and shared with our salons and at events, to competitions featuring Erni and, of course, using Erni to continue sharing our mission of sustainability and how salons that choose Enki can benefit from taking a more sustainable approach.”
Enki Towels can be purchase online via the website: https://enkitowels.com/