Eufora International, a leader in professional salon products, is on the move. Company CEO and Co-founder Beth Bewley recently announced a Eufora expansion plan that included the acquisition of a new building in Carlsbad, California to house Eufora Headquarters and the relocation of Eufora Shipping and Receiving to Las Vegas, Nevada.
According to Bewley, the Las Vegas warehouse location was selected for a number of reasons; not only to secure more warehouse space, but also to get Eufora nearer a distribution hub that could improve shipping time to customers. Long time Eufora employee, Mirsad Batanovic, has been tapped as the Eufora Warehouse Supervisor, and will be relocating to Las Vegas to build the new warehouse team. Eufora Shipping and Receiving will begin operations in Las Vegas on July 19th.
The recently acquired 18,000 square foot Carlsbad facility, built as part of Palomar Heights Plaza in 2001, has been undergoing extensive renovations in preparation for a late July Eufora move. Once completed, the new Eufora Headquarters will house an expanded corporate office, and will also become the new home of The Eufora Advanced Training Academy, where in-person training will resume this fall.
When asked “Why now”? Bewley commented that “Eufora is on the move. As we continue to grow, we must constantly be exploring business improvements and opportunities, not just in our product portfolio, but also in education, salon support and customer care which are all critical to our company vision and mission. Keeping this in mind, it only made sense to take advantage of the opportunity to secure our own building with the right space and environment to house Eufora for the long-term.”