SalonEVO Magazine

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Wednesday, March 3, 2021

Eufora unveils new Texture Technology

Eufora International is expanding its premiere professional product line with the addition of the REform Professional Waving System, and this is definitely NOT that old school, embarrassingly frizzy, “mom perm” from days gone by!

Instead this plant based phenom is packed with super powers to make today’s most common curly wishes come true (without damage to the hair strand). While, like most perms, Eufora RE form can shift straight to curly, it’s real strength lies in the power to finesse hair texture – giving stylists the ability to do everything from reshaping imperfect curls to boosting fine, flat hair with added texture and wave.

The innovative RE form formula features a brand new ingredient cocktail never before used in a professional waving service. This proprietary, naturally derived technology utilizes sugar-based Dimethyglucamine plus Hyaluronic Acid and Aloe Vera to maintain the integrity of the scalp and hair during the waving process. FREE of Thioglycolate, Ammonia, MEA, AMP and Sodium Hydroxide , the RE form system delivers healthier looking waves and curls with unmatched bounce, body, shine and softness.

KEY INGREDIENTS AND BENEFITS:
• Arginine: a Keratin Amino Acid that helps preserve and rebuild the
hair structure during processing.
• Hyaluronic Acid and Aloe Vera: provide important nutrients, essential
amino acids, moisture and rejuvenation for a moisture filled, plumper
hair strand infused with natural looking bounce and enhanced elasticity.
• Dimethyglucamine: a gentle, sugar-based neutralizing agent that
replaces ammonia and sodium hydroxide for a natural process that is
less irritating to the scalp and more protective of the hair.
• Increased Cysteamine: a potent intracellular antioxidant booster that helps protect the hair during processing and creates a neutral pH (around 7).

Made exclusively for professional use, RE form begins shipping to salons in January and is available in three strengths, Natural, Tinted and Resistant (Salon price: $9.50). Stylists and Salon Owners interested in learning more about RE form can follow @euforapro or visit: www.eufora.net