destination evo captures a feeling rich in nostalgia, where anything is possible, self-expression has no limits and there’s a sense of belonging no matter where you’ve come from. At the heart of the campaign are characters, each with a distinct sense of self and individuality, including the untamed spirit with fearless self-expression.
the untamed:
step 1: Layer varying intensities of staino tangerine, flamingo and cobalt shades, to create this vivid, yet soft, hypnotic colour combination.
Step 2: Use whip it good moisture mousse from the mid lengths to ends and blow dry in.
step 3: Using a straightening iron add waves through the hair using a twist technique.
step 4: Spray in water killer dry shampoo from your roots to your ends for added volume and texture, and dress with a wide tooth comb.
step 5: To finish, add haze powder spray through the perimeters and roots for added volume and texture.