As a global beauty-tech leader, ghd is leveraging AI-driven experiences with the launch of its new AI-powered curl finder quiz. Designed to enhance personalisation and elevate consumer engagement, this innovative tool helps consumers choose the curl look they desire – because not all curls are the same – then recommends the perfect ghd chronos curve styling tool to get the look.
The AI-powered curl finder quiz, available on the ghd website, features a wide range of AI-generated hair looks across different hair textures, lengths and colours. In line with ghd’s unwavering commitment to authenticity, theunique AI-generated hair looks are only featured within the interactive quiz, clearly labelled as AI-generated, and do not appear elsewhere in the customer journey.
Throughout the AI development process, the ghd professional education team played a crucial role in approving each look, ensuring the looks remain authentic and true to the artistry that defines the brand. Reinforcing ghd’s dedication to professional hair artistry, outside of the AI-powered curl finder quiz, all imagery supporting the brand showcases real models with real hair, styled by ghd’s professional education team.
“The beauty-tech industry is undergoing a profound transformation, driven by the increasing integration of artificial intelligence” says Jeroen Temmerman, ghd CEO.
“At ghd we are strategically integrating AI to enhance consumer experiences, education, and personalized recommendations – while staying true to our craft. AI plays a strategic role in our new curl finder quiz, by helping users discover their desired curl look, but the essence of our brand remains rooted in real beauty. AI will never replace real hair. Authenticity remains at the heart of our brand, and we are committed to using real models and professional stylists across all campaigns and touch points. As we embrace the future, we continue to blend technology with authenticity, shaping the next chapter of beauty-tech.”
All styling products and tools are available on ghdhair.com and in the best salons, department stores.
*Vs. competitor curler set to 190°C. Lab test measuring time taken to form the same curl length (excluding max wand). 180-190°C for26mm,190°C for 32mm & conical. Lab test measuring time taken to form the same curl length.
**Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a ‘’Strength Reduction’’)