Goldwell Education Plus YouTube launched its vibrant new series, “Ride or Dye”, on November 11th, delighting hairstylists, colorists, and beauty enthusiasts worldwide. The show, hosted by renowned color experts Jools Purchase (@haus_of_jools) and Salome de Wet (@salomedewet), brings a fresh mix of education, entertainment, and community spirit to the world of professional hair artistry.
The premiere episode aired with an exclusive live chat event, allowing colorists and hairstylists from across the globe to connect in real-time. Packed with engaging salon sessions, insider tips, and the latest hair coloring trends, “Ride or Dye” is designed to inspire stylists while offering practical knowledge and a sense of camaraderie.
Each episode dives deep into professional hair color artistry, covering a wide range of topics from cutting-edge techniques to the everyday challenges of salon life. With a unique blend of humor, spontaneity, and expert insight, the series offers an honest and entertaining look at the triumphs and trials of the beauty industry.
Jerome Caharel, Associate Director of Digital Education at Kao Salon Division, expressed his excitement about the project: “This series is about more than just education; it’s about celebrating the creativity, passion, and collaboration within our beloved hairstyling community. We want to inspire stylists to push boundaries while connecting them to a global network of professionals who share their love for the art of hair.”
What Ride or Dye Offers:
- (Bi-)weekly Episodes: Consistent fresh content focusing on hair trends.
- Expert Techniques: Demonstrations from leading professionals.
- Real Salon Life: A candid look at the realities of working in the beauty industry.
- Community Engagement: Opportunities to interact through live chats and social media.
“Ride or Dye” is a celebration of creativity and collaboration, offering hairstylists a platform to elevate their skills while engaging with a global network of professionals. To catch the latest episodes, subscribe to the Goldwell Education Plus YouTube channel and join the movement shaping the future of hair artistry.