SalonEVO Magazine

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Happy 30th Birthday HIVE®!

This summer marks the 30th anniversary of Hive serving the beauty industry. 

In case you hadn’t noticed, there is a 90’s revival fully underway, styles you thought would never see the light of day again are gracing the catwalk. Whilst there has been changes throughout the decades that followed, there has been one constant in the beauty world, HIVE® of Beauty, because quality never goes out of fashion! 

A true originator of the 90’s, the HIVE® brand was launched in 1993. The introduction of HIVE®’s first product, “the Beehive” styled wax heater not only led to the brand name but raised the bar for waxing in general. Never had therapists enjoyed such quality and reliability from an essential tool of their trade. This quickly built the reputation for excellence that HIVE® enjoys to this day, making the development of specially formulated “honey” waxes and eventually the development of a full range of depilatory products the inevitable next step. Having a full waxing solution of such quality meant HIVE® of Beauty was firmly established as the industry’s leading authority on depilatory waxing. 

30 years later HIVE® of Beauty has a worldwide customer base and offers everything required by the modern waxing professional, whether a mobile therapist, small salon, or high-end waxing technician. 

The renowned high quality of HIVE® heaters remains the same but the selection has evolved to meet the needs of beauty professionals, with various sized models having been developed, as well as introducing digital technology to complement their analogue range. A superb collection of waxes including warm, crème and hot depilatory waxes, and paraffin wax formulations, ensures every treatment you can think of is catered for. All with the additional comfort of knowing they are formulated with the purest ingredients to deliver optimum efficiency and gentle application.