SalonEVO Magazine

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Joico has welcomed two new artists to their roster of colorists, educators and social media stars: Gina Bianca and Olivia Smalley.

The pair have joined the team as representatives across all Joicocare, styling and color lines. Gina Bianca will take on the role of Joico Global Salon Business Expert, with an impressive track record as an international hair educator.

The two-time salon owner has made a name for herself as a business building expect,teaching thousands of stylists about color placement, business and personal development.

“I’m so happy to work with a company who not only sees my value, but sees the value of every stylist in the trenches,” says Gina.

Meanwhile, Olivia Smalley joins the ranks as Joico Brand Story Teller. In addition to being a blonde specialist, an extensions expert, makeup artist and a tutorial expert, Olivia understands the value of learning and teaches her audience everything from hair care to social media. 

Olivia said: “Joico is like my family. They have always taken care of their artists, including me. As a blonde specialist, I’m all about hair integrity –and they truly understand the importance of maintaining healthy blonde hair.”As spokespersons for the brand, Gina and Olivia will be creating content around color techniques and formulas as well as creating and launching new education curriculums for’s new Education on Demand.

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