As sunlight spills across the season and days stretch longer and brighter, Kao Salon Division introduces its Spring/Summer 2026 campaign: Summer in Bloom — a sensorial celebration of radiant beauty, carefree moments, and effortless care under the golden glow of summer.
Inspired by the feeling of a season coming alive, Summer in Bloom captures the magic of sun-drenched days, horizons waiting to be explored, and memories made in warm light. It is a time when petals unfurl, hair catches the sun, and beauty feels luminous, alive, and unforgettable. At the heart of the campaign is a curated selection of seasonal care sets from Goldwell, KMS Hair, and Kerasilk, each thoughtfully paired with premium summer-protection gifts-with-purchase in collaboration with leading sun and skin care brands, offering a holistic approach to summer beauty.
Goldwell: Shine in Full Bloom
Goldwell presents the Sun Reflects Set and Bond Pro Set, designed to protect, repair, and enhance hair exposed to sun, heat, and water. In collaboration with Bondi Sands, each set is complemented by summer-ready essentials:
- Aloe Vera After Sun Cooling Gel
- SPF 50+ Lip Balm
- Together, they deliver radiant shine and protection—from beach days to golden hour evenings
KMS Hair: Vibrancy That Lasts All Summer
For bold expression and everyday versatility, KMS Hair introduces the Moist Repair Set and Color Vitality Set, ensuring hydration, strength, and color brilliance throughout the season.
As a gift-with-purchase, Biore UV Aqua Rich Invisible Moisturizer SPF 50 completes the summer ritual, offering lightweight yet powerful sun protection—perfect for life on the move.
Kerasilk: Effortless Elegance, Wherever Summer Takes You
Elevating summer care with a touch of luxury, Kerasilk launches its Smoothing Travel Set and Repairing Set, ideal companions for refined hair on every journey.
Each set is paired with Athletia Skin Protection UV Gel 50, reinforcing Kerasilk’s commitment to performance, sensorial pleasure, and modern well-being.
A Season of Light, Care, and Connection
Summer in Bloom reflects Kao Salon Division’s belief that beauty thrives when care meets emotion. Through sunlit visuals, immersive salon experiences, and premium cross-brand collaborations, the campaign invites consumers to embrace the season with confidence, radiance, and ease. Every moment becomes a memory in the making—carefree, glowing, and beautifully alive.
This is the beauty you’ve been waiting for: Summer in Bloom.