Keune fully relaunches its haircare range, creating the next generation haircare. The redeveloped collection offers personalized routines for instant results, including a new line: Long & Strong. The new haircare range is available in Keune salons worldwide and via keune.com starting September 2025.
Next Generation Haircare
For over a century, Keune pushed the boundaries of performance — grounded in science, developed with care. Now, through collaboration between top scientists and hair professionals, they have completely reinvented their haircare offerings. The result? Personalised routines for all hair and scalp needs, powered by nature and perfected by science. Each formula delivers instant results with proven performance, visible transformations and luxurious textures and fragrances.
An Iconic Bottle, Reimagined
A tribute to founder and pharmacist Jan Keune, the iconic white Keune Care bottle blends heritage with forward-thinking innovation. Its clean, apothecary-inspired design reflects the brands roots, while inside, hyper-performance formulas meet every hair and scalp need. Thoughtfully designed in Amsterdam, it’s a modern symbol of care, craftsmanship, and timeless elegance.
Haircare Meets High Perfumery
Curating the perfect scent to accompany their formulas, Keune collaborated with the world’s most prestigious fragrance houses, the creators behind iconic scents for Prada and Yves Saint Laurent, we infused each formula with elevated aromas inspired by nature’s most evocative elements. From the misty depth of forests to the crisp breath of ocean air and the soft bloom of rare flowers, every fragrance transforms your daily routine into a refined sensory escape. This is more than haircare. It’s a journey through scent.