A defining collaboration shaping the next era of the brand
KEVIN.MURPHY is pleased to announce the appointment of Eugene Souleiman as the brand’s first-ever Global Professional Ambassador, a partnership that brings one of the most imaginative and influential hair artists in the world into a central role within the future of the brand.
Eugene’s career has helped shape the language of modern fashion, creating runway moments for Maison Margiela, Prada, Chanel, Alexander McQueen, Yohji Yamamoto, Hermès and more, while collaborating with cultural icons such as Björk, Tilda Swinton, Miley Cyrus and Lady Gaga. His work is defined by curiosity, intention and creative freedom, qualities that deeply align with the ethos of KEVIN.MURPHY.
“Eugene has a rare ability to transform thought into shape, emotion into texture, and concept into something undeniably human,”says Kevin Murphy. “His work has influenced not just trends, but the way the industry thinks about hair. Bringing him into KEVIN.MURPHY is not just a collaboration, it is a commitment to elevating the craft at every level.”
For Eugene, the partnership represents both creative alignment and shared purpose.
“What drew me to KEVIN.MURPHY is its integrity, a brand rooted in creativity with a genuine respect for the people who shape it,” he says. “There is freedom here. Freedom to experiment, to question, to create work that has both purpose and imagination. I’m excited to help build what comes next.”
The appointment follows the recent elevation of Evie Bear to Chief Creative Officer, marking the first time the brand has united multiple global creative leaders to guide its artistic direction.
“Eugene embodies the kind of fearless artistry that has always inspired this brand,” says Evie Bear, Chief Creative Officer. “His influence will sharpen us and expand the way we communicate through hair. With Eugene and Kevin aligned, we are entering a moment of true creative acceleration, one that will define the next era of KEVIN.MURPHY.”
Over the next twelve months, Eugene will collaborate across runway partnerships and professional education, helping to evolve the brand and deepen its connection to global fashion and the professional hairdressing community.
With Kevin and Eugene now united under one creative vision, KEVIN.MURPHY steps into a new chapter, one defined by stronger artistic identity, deeper relevance and a renewed commitment to shaping the future of hair.
This is only the beginning.