The LG CHI Color Master Factory is proud to announce that it has been honored with a 2025 Artificial Intelligence Award (AiA) in the Beauty & Wellness category, organized by M.M.M International®, the Middle East’s premier leader in media, marketing, and world-class event production. Recognized for excellence in AI-driven innovation, the LG CHI Color Master Factory stood out among global leaders, advancing the future of beauty as the first AI-powered hair color machine.
The prestigious award was presented to Dr. Farouk Shami, founder of CHI and BioSilk, by Wassim Mandil on Monday, December 15, 2025 at the iconic Palazzo Versace Hotel in Dubai, UAE.
The Artificial Intelligence Awards (AiA) recognized only 15 winners this year, with the Beauty & Wellness category spotlighting groundbreaking contributions that merge artificial intelligence, consumer well-being, and next-generation product development.
As an internationally recognized pioneer in professional beauty, Dr. Farouk Shami has dedicated his career to transforming the salon industry through innovation, safer beauty standards, and scientific advancement. His influence spans decades of industry-defining breakthroughs.
In 1997, during a trip to Italy, Dr. Shami discovered the benefits of ceramic heat, observing how pizza baked on ceramic maintained moisture. Realizing the potential application for hair, he returned home inspired, leading to the launch of the Original CHI Ceramic Flat Iron, the first of its kind in the beauty industry. This breakthrough forever changed professional hairstyling technology.
Since then, Dr. Shami has continued to drive progress with advancements including:
- CHI Ceramic Technology
- Nano Technology
- LAVA Technology
- And most recently, the revolutionary LG CHI Color Master Factory
The geniuses at CHI and LG H&H collaborated to innovate the hair color industry with the launch of the LG CHI Color Master Factory. This partnership represents a historic advancement as the world’s first fully digital hair color machine. Powered by artificial intelligence, the system:
- Shows clients what their color will look like using Simulation Mode
- Creates unlimited color formulations – Semi-permanent, Demi-permanent, Permanent, Gray coverage, Lift & Tone up to 3 levels, Tint back
- Dispenses perfectly mixed hair color in under 2 minutes
- Ensures precision, repeatability, and creative freedom for professional colorists
- Formulates directly from color dispenser or remotely from anywhere in the salon using the app
- Offers a 30% reduction in waste from overmixing formulations, reducing packaging waste in salons from color bottles, tubes, and boxes
This innovation fundamentally reimagines how salons formulate, customize, and deliver hair color services, bringing consistency, efficiency, and creative control to new heights.
“We are incredibly honored to be recognized by the Artificial Intelligence Awards for our contributions to beauty technology on a global scale,” said Dr. Farouk Shami. “Innovation has always been at the heart of CHI, and this award reflects our ongoing mission to lead the industry with safer, smarter, and more advanced solutions for professionals and consumers worldwide.”