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Lisa Whiteman Appointed as Alfaparf Milano Professional Colour Brand Ambassador UKI

ALFAPARF Milano Professional has announced the appointment of celebrated colourist and award- winning hairdresser Lisa Whiteman (@lisa_whiteman) as Colour Brand Ambassador UKI.

With an illustrious career spanning over 35 years in London’s West End both in partnerships with others, and solo ventures like Whiteman Soho in London’s highly sought-after Ham Yard, Lisa has built a reputation as an in-demand colourist for both clients and hairdressers wanting to learn.

As well as working in and running salons, Lisa spent over a decade travelling the globe as an international artist, spreading her ethos that is centred around maintaining a positive mindset, having an insatiable thirst for learning, as well as being committed to continually give back to the industry. Her zeal for educating others about the nuances of colour is deeply rooted in her hands-on experiences with clients in the salon.

Lisa and her team are now based out of Smiths Salon in Soho, a hairdressing hub of highly skilled experts with extensive experience in all areas of the profession.

“It’s great to join the ALFAPARF Milano Professional team, and to work with a colour house that consistently improves its colour products as well as introducing technology and patents before anyone else,” Lisa says. “It is exciting to be part of a brand where exceptional product performance and harnessing the latest scientific breakthroughs are central to the brand’s ethos. In my colour work, I need product formulas that challenge the status quo, and that is why joining the ALFAPARF Milano Professional family is the start of something really exciting. I cannot wait to share the brand with fellow colour enthusiasts in the UK and Ireland.”

“Having Lisa join the ALFAPARF Milano Professional team as a Colour Brand Ambassador brings a different level of expertise to the brand in the UK and Ireland,” comments David Donnellan on behalf of ALFAPARF Milano Professional. “Her extensive experience both as a salon owner, colourist and stylist alongside her global reputation educating thousands of hairdressers about colour creativity is the perfect combination to help us spread the message about how incredible ALFAPARF Milano Professional colour is.”

For Lisa’s courses please visit: