This year marks 40 years of Malibu C pioneering hair, scalp, and skin wellness through the power of ascorbic acid, or vitamin C. Malibu Wellness was the first in the world to formulate products using vitamin C topically, the first to use the word antioxidant in beauty marketing for a product, and the first beauty manufacturer to promote wellness solutions for the hair, scalp, and skin using vitamin C with other food-grade ingredients.
Founded in 1985, Malibu C has led the way in clean, science-backed formulas, transforming how salons and their clients protect hair, scalp, and skin from environmental stressors like hard water, chlorine, and mineral buildup.
“Vitamin C has been at the heart of Malibu C since day one. Our company was the first in the world to use pure ascorbic acid, or vitamin C, on the external body,” said Tom Porter, founder of Malibu C. “We saw its incredible benefits for hair, skin, and scalp health and built a brand that continues to innovate 40 years later.”
Malibu C’s signature freshly-activated vitamin technology, used in products like the Malibu C Crystal Gel Wellness Remedy, remains a game-changer for hairstylists and their clients. Alongside innovative formulations, Malibu C has long championed sustainability, furthering their efforts with their new EcoBlu® packaging made from 98% post-consumer recycled plastic and enhanced biodegradation benefits.
“As we celebrate 40 years, we remain committed to clean, effective, and eco-conscious beauty products,” said Loretta Mottram, CEO of Malibu C. “We’re excited for what’s ahead and grateful to our community for being part of this journey.”
Join us in celebrating four decades of hair wellness at MalibuC.com/Anniversary. You can also download the Malibu C Metaversity app on Google Play or the Apple App Store for exclusive education and pro tips.