SalonEVO Magazine

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Maximizing Time and Revenue with Paul Dobbert

When it comes to supporting stylists, Keratin Complex doesn’t just follow trends – they set them. At this year’s Premier Orlando, Paul Dobbert, Director of Education, introduced a service that’s rewriting the salon playbook: the Keratin Complex Express Color & Smoothing System.

“This is going to revolutionize the way colorists work,” Paul shared. “It’s all about saving time, maximizing revenue, and delivering amazing results – all without compromising quality.”

Using KeraLuminous10 Express Color and KCEXPRESS in tandem, stylists can now offer two of the most in-demand services – color and smoothing – in the time it used to take for just one. That means higher-ticket appointments, better time management, and more satisfied clients.

And if you’re wondering about the results? Stylists and clients alike are blown away.

“Guests are amazed at how quickly they’re in and out – and the color is vibrant, the hair is smoother, shinier, and healthier,” said Paul.

But behind this breakthrough was over 18 months of R&D, hundreds of test heads, and an uncompromising commitment to performance.

“We tested on all hair types, colors, and textures to make sure this would deliver consistently behind every chair,” Paul explained.

The key ingredient? Keratin Complex’s signature keratin. Infused in both the color and treatment formulas, it strengthens and repairs the hair while enhancing color retention and smoothness. It’s a win-win for every stylist.

Whether you’re running a high-volume salon or offering boutique, personalized services, this new system is flexible, fast, and formulated for today’s salon demands.

“It’s not just about saving time – it’s about making time count,” Paul said.

Time is money – and with this innovation, stylists can have more of both.