The beauty and barbering world is changing fast. The most influential professionals are no longer just stylists or barbers. They’re founders, educators, creators and brand builders with global audiences.
Fresha, the world’s leading beauty and wellness booking platform, is bringing some of those voices together through the expansion of its global Brand Ambassador programme, welcoming a new generation of industry talent helping redefine what success in beauty looks like.
From multi-location salon owners and global educators to founders of grooming brands and academies, the newest ambassadors represent a wave of professionals building businesses that extend far beyond the chair.
Collectively, the new cohort reaches more than 200 million people online each month, reflecting the growing cultural influence of beauty professionals who have become creators, entrepreneurs and industry leaders in their own right.
Meet the operators shaping the next era of beauty
Leading the expansion is Josh Lamonaca, co-founder of MENSPIRE and one of the most recognisable figures in modern barbering. A British Men’s Hairdresser of the Year and now Fresha’s Head of Hair Education, Lamonaca has helped turn barbering into a global education movement.
“We’re at a turning point,” Lamonaca said. “The next generation of leaders won’t just be known for their craft, but for how intelligently they build and scale their businesses.”
Joining him is Chloe Ferry, founder of The Beauté Lounge, who brings major cultural visibility alongside the experience of building a consumer beauty brand from the ground up.
The ambassador network also welcomes:
Thaddeus Jayaseelan, founder of barbering academy Gradient and a rising voice in education-led barbering
Andrea Amighetti, a respected multi-location salon owner and educator operating across Europe
Alexi Michael, founder of the global barber education platform Learn to Cut
Jordan Tabakman, an Australian entrepreneur operating businesses across multiple markets
Kochi Faraj, founder of Kochi Dubai and haircare brand Kochi Haircare
Yadiel Alberto Rodriguez (A-Rod), co-founder of international grooming brand L3VEL3
Across salons, academies, product brands and social platforms, these operators represent the modern blueprint for success in the industry.
“As an entrepreneur, alignment matters,” said Thaddeus Jayaseelan. “Fresha represents simplicity, structure and growth, and helps barbers unlock their business potential without costly mistakes.”
Where creativity meets infrastructure
The beauty industry has always been driven by talent. What’s changing is how that talent builds and scales businesses.
Today’s professionals are managing global audiences, launching product lines, opening multiple locations and running education platforms alongside their day-to-day work. Technology is increasingly what enables that growth.
Through Fresha’s platform, ambassadors use integrated booking, payments, reporting and marketplace tools to manage operations and understand customer behaviour as their brands expand.
“At scale, talent alone isn’t enough. Structure is everything,” said Andrea Amighetti.“Fresha gives our business the visibility needed to grow across multiple locations without compromising quality.”
A global community of beauty leaders
The newest ambassadors join an established group of partners already helping shape the programme, including Sam Bentham (Rascals Barbershop), Mark Maciver (SliderCuts), Hester Wernert-Rijn (Mogeen), Lydia Wolfe, and Jack Mead.
Together they represent a growing global community of professionals pushing the industry forward, combining creativity, entrepreneurship and influence.
“Fresha is rapidly transforming the United States and Canada,” said Alexi Michael. “It’s becoming the system of choice across the industry because the product continues to evolve and support businesses month after month.”
With more than 140,000 partner businesses worldwide, Fresha continues to invest in the professionals shaping the next chapter of the selfcare economy.