Renowned award-winning colorist and milk_shake Global Artistic Ambassador Andrew Smith has unveiled his latest collection, GLOSS UP GLOW UP, showcasing milk_shake’s newest innovation in hair color care: THE GLOSS — a transformative, demi-permanent range designed to elevate shine, enrich tone, and enhance the health and vibrancy of every color service.
“I add a milk_shake GLOSS to virtually every color service that I perform, whether it’s on set or in my salons,” said Andrew. “It just adds the perfect glow-up to every color — even if it’s only clear shine with Neutral.”
A British Hairdressing Awards Hall of Fame inductee, Smith is internationally celebrated for his luminous color work. He notes that clients are consistently impressed by the results: “My clients rave about how healthy their hair feels after a gloss — they can’t believe they’ve just had a color service,” he added.
Captured by acclaimed fashion and beauty photographer Richard Miles, the GLOSS UP GLOW UP collection embodies radiant, high-impact finishes. With an expanded shade range, the new milk_shake GLOSS line empowers color professionals to create even more dynamic, expressive looks.
“I love the new shades,” Andrew noted. “Now I can add fiery reds, glorious golds, and blazing copper tones to my services — it’s an exciting evolution.”
59 Shades of Shine and Care
milk_shake’s GLOSS range offers 59 carefully formulated, ammonia-free shades that leave hair shiny, glossy, conditioned, and deeply nourished. The acidic pH of the GLOSS color not only tones and corrects color, but also helps maintain the integrity and structure of the hair. It has a natural conditioning effect and can gently mask up to 50% of grey.
Why stylists love The GLOSS:
- Vibrant, long-lasting color with healthy shine
- Acidic pH seals the cuticle, locking in color and smoothing the hair
- Infused ingredients: hyper-fermented prickly pear, organic blueberry extract, amino acid complex, and sunflower seed oil nourish, protect, and reduce frizz
- Multi-functional: tones, blends regrowth, enhances shine, improves hair health, and gently covers grey
Unlike traditional color, milk_shake’s GLOSS doesn’t alter the hair’s natural structure. Instead, it deposits tone, boosts shine, and leaves hair softer, silkier, and healthier after each application.
As Andrew put it: “It’s not just a color — it’s a treatment that transforms how hair looks and feels.”