MOOD Hair Colour has announced the appointment of Tracey Ann Smith as the brand’s new Creative Director.
Known for their clean and sustainably packaged product range, a wealth of experience and commitment to innovation, MOOD Hair Colour partnering with Tracey marks a new era for the brand. With a longstanding international reputation in hairdressing and eight British Hairdressing Awards under her belt, Tracey brings a fresh vision to MOOD Hair Colour’s creative future.
Her experience through both brand and creative strategising, globally renowned campaigns and boundary-pushing leadership, Tracey will lead and oversee all things creative across product development, visual identity, and campaign imagery.
“I’m honoured to join a brand that celebrates individuality and creative freedom,” said Tracey. “MOOD Hair Colour for me has always stood out for its incredible heritage, product innovation and products that perform, I’m looking forward to developing the MOOD Creative Team and I can’t wait to push boundaries, showcase the brand and be part of this new and exciting era.”
“We’re beyond excited to welcome Tracey to the MOOD family,” said Eddie Renda, Managing Director of JGR UK. “MOOD Hair Colour is all about self-expression, transformation, and fearless colour — and Tracey’s vision perfectly aligns with our mission to empower individuals, explore product innovation and of course, support the hairdresser.”
As MOOD Hair Colour prepares for its new era, Tracey’s appointment signals an exciting advancement in the brand’s journey — one that promises continued growth, immersive educational and a new creative journey.