MOOD Haircare have launched their new innovative curl line, Dream Curl’s, providing a dedicated treatment program for clients with curly and frizzy hair.
All products within Mood’s haircare portfolio empower hairdressers by using active ingredients that enhance the skills and techniques of their craft. The high performing products are effective for stylists, whilst being easily accessible.
Alongside delivering clients hair goals and heightening clients experience in the salon, products are also available in retail sizes, allowing clients to perfect their at home hair care routine to ensure their hair is kept pristine between salon visits.
The brand-new curl collection, which features three hero products, including the Dream Curls Shampoo, Dream Curls Mask and Dream Curls HD Mist are formulated with fermented rice water that, with a rich content of amino acids, vitamins and antioxidants, work to provide significant improvements to the strength, shine and manageability of curly hair.
As with all the Mood Haircare range, the Curl Collection has been made with care and cleanliness for the planet in mind. All products are 100% vegan and cruelty free and produced using sustainable energy. Bottles and labels have also been crafted from recycled materials.
Discussing the new range, Mood Haircare Creative Director, Tracey Ann Smith, said: “For salons dedicated to serving clients with diverse hair types and textures, it’s essential that all stylists are equipped with both the knowledge and the right products to properly care for those needs. MOOD’s new Dream Curls range is designed specifically to support professionals working with naturally curly hair.
“Providing intense hydration, immediate elasticity, and long-lasting curl definition without causing buildup, frizz or weight, the lightweight formulations allow for optimal curl retention and movement and are ideal for both in salon styling and at home maintenance and are the perfect addition to salons hair care lines.”
She continued: “Finding a curl specific system that meets professional standards and is high performing but is also free from harsh ingredients and respects the integrity of textured hair has been a challenge but not now! As a bonus the products also have a beautiful energising fragrance which can further help clients to relax and indulge in the salon chair and at home too.”
Discover the full lineup…
DREAM CURLS SHAMPOO – Ideal shampoo for curly and frizzy hair which helps to restore moisture within the hair and provide it with elasticity and softness. Available in 10ml, 400ml and 1000ml.
DREAM CURLS MASK – Intense hydrating mask, perfect for clients with curly and frizzy hair. With a short leave-on time of 3–5 minutes, hair’s elasticity is instantly restored upon rinsing. The mask also provides volume and softness, making hair easy to comb, with curls left supple and defined. Available in 10ml, 400ml and 1000ml.
DREAM CURLS HD MIST – A no-rinse revitalising spray with an ultra-lightweight texture. The spray moisturises and protects curls, giving elasticity and eliminating frizz without weighing the hair down. 200ml