Manifest has introduced LumariPRO, a platform designed to help salon owners and independent beauty professionals manage operations and scale growth through AI-powered business tools, expert coaching, and tailored resources.
The professional beauty industry has long excelled at training artists, but has struggled to prepare them for the realities of business ownership, digital operations, and higher expectations around business performance and client experience. Self-employed salon owners and independent stylists, which account for over one-third of the beauty workforce, take on responsibility for staffing, logistics, and long-term planning; there’s a need to pair their creative strengths with stronger business tools and support across the ecosystem.
“Most beauty pros spend years mastering their artistry and craft before realizing that business ownership demands a completely different skillset and mindset,” said Paula Peralta, Hairstylist and Founding Ambassador for LumariPRO. “LumariPRO closes the gap by surrounding professionals with the kind of support most never get in beauty school: proven playbooks and a peer community that offers real-time financial insight, accountability, and encouragement.”
The pro beauty industry is facing rising operating costs and tighter margins, while owners are also under growing pressure to meet higher client expectations around convenience and experience. In a recent survey of beauty professionals, 78% of respondents cited rising supply costs as a major financial burden, while consumer expectations continue to shift toward digital convenience, forcing owners to invest in both operational efficiency and client experience at once.
“With the global beauty industry projected to reach $590 billion by 2030, the opportunity for small-business owners is growing, but so are consumer demands for convenience and consistency,” said Sarah Horn, founder and CEO of Manifest, the family of brands behind LumariPRO. “LumariPRO’s mission is to give salon owners the business foundation, expert guidance, and tools to confidently build on that opportunity.”
The LumariPRO platform offers:
- Curated Expert Content: A high-quality library of industry-vetted insights, techniques, and best practices that support continuous professional growth.
- AI-Supported Business Guidance: Companion tools that review operational data and offer step-by-step recommendations on staffing, logistics, and day-to-day decision-making.
- Expert Coaching and Peer Community: Access to seasoned salon owners and industry leaders, as well as a supportive group of peers who offer insight, accountability, and real-world advice.
- Operational Dashboards and Playbooks: A Business Insight Dashboard that integrates with tools like QuickBooks for personalized, data-driven growth.
To learn more, visit lumaripro.com.