SalonEVO Magazine

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Matrix has announced recently that influencer stylist and Matrix Global Educator and Ambassador Alfredo Lewis will take on the role of Global Head of Education.

He will now oversee all Matrix Education activities around the world, spearheading the overall education strategy, develop education platforms and initiatives and drive the growth of the global artistic network.

Sheri Doss, Global Head of Education for the US Brands of L’Oréal’s Professional Products Division, said: “We are incredibly excited to announce the appointment of Alfredo to our super star team. Our mission is to the #1 resource for all salon professionals via a unique online/offline journey that provides best in class education and Alfredi’s experience will help us to move further and faster to make this happen!”

Alfredo originally joined the Matrix Global Ambassador team in 2018, helping to launch several campaigns and grow the reach of the brand.

Alfredo said: “I am beyond honoured and excited to be joining the Matrix global team. It has been a privilege to work with them as an artist, content creator and consultant. From day one, they have embraced me as I am, an artist and businessman who believes that the core of any brand is education. I can’t wait to create magic with them.”