A first-of-its-kind partnership brings OLAPLEX’s patented bond-building technology to every Glamsquad appointment—empowering pros and transforming hair, anytime, anywhere.
OLAPLEX is now the preferred hair partner of Glamsquad, the premium on-demand beauty service delivering expert styling straight to your door. Beginning this month, every Glamsquad appointment—from blowouts to silk presses, updos to effortless waves—will feature OLAPLEX’s iconic sciencebacked formulas, empowering stylists and elevating hair health with every brush, press, and pin.
With this new partnership, Glamsquad’s community of 1000+ professional stylists will be fully equipped with
OLAPLEX’s patented Bond Building Technology™, carrying the complete product range. Delivering visibly
stronger, shinier, and healthier hair in real time. In addition to expert styling, clients will now have the opportunity to experience OLAPLEX products firsthand through customized recommendations and curated product takeaways designed to extend the experience beyond the chair.
Clients can further elevate their appointment with The OLAPLEX Upgrade—a premium service add-on that
enhances any style with multi-benefit protection, shine, and strength powered by OLAPLEX’s signature bondbuilding formulas. The OLAPLEX Upgrade elevates any style into a treatment experience—whether it’s a
bouncy, full-bodied blowout with lift, shine, and heat protection, or a sleek silk press with frizz control, resilience, and a glass-like finish. Each service is powered by a customized mix of OLAPLEX’s bond-building formulas, including No.5L Leave-In Conditioner, No.6 Bond Smoother®, No.7 Bonding Oil™, and more, tailored to hair texture, condition, and desired result.
“I’ve been a Glamsquad client since their beta days and have known the founders for many years, so this
partnership feels especially personal,” said Amanda Baldwin, CEO of OLAPLEX. “Styling hair—whether it’s a silk press, blowout, or even a simple braid—always involves some level of stress to the hair. Add in environmental factors like UV exposure or humidity, and the need for protection becomes universal. OLAPLEX is like hair health insurance—it allows you to enjoy the styles you love while minimizing damage, so your hair looks and feels its best. This partnership brings our technology directly to consumers through the expert hands of Glamsquad’s talented stylists.”
“Partnering with OLAPLEX is a natural evolution of our commitment to delivering high-end beauty services at
home,” said David Goldweitz, CEO of Glamsquad. “Amanda and the OLAPLEX team are industry leaders in hair
science and innovation, and we’re thrilled to offer our clients a premium experience using products that are
trusted by professionals around the world. Together, we’re raising the standard of on-demand beauty.”
“As a brand built by and for beauty professionals, OLAPLEX brings unmatched credibility and performance to
every service,” added Giovanni Vaccaro, Co-Founder of Glamsquad. “Our stylist community is incredibly excited to work with these high-performance formulas that support healthier hair outcomes, while allowing them to deliver looks that are personal, polished, and powered by science.”
As part of the collaboration, clients can also expect to see co-branded events in select markets—immersive
experiences that bring The OLAPLEX Upgrade beyond traditional appointments, offering opportunities to see,
feel, and experience OLAPLEX-powered results firsthand.The Glamsquad x OLAPLEX partnership will be live
across all Glamsquad markets August 12, 2025.