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Oribe To Launch NEW Fragrance Collection

Global brand Oribe is releasing a three-scent fragrance collection later this month.

“Each fragrance was created to be unique on its own,” said Adriana Medina, vice president perfumer for Givaudan. “Côte d’Azur embodies glamour—it is clean but also warm and musky. For Desertland, Texas cedarwood captures the elegant scent of the desert at night. The heart of Valley of Flowers is Bulgarian rose, which is harvested in the morning in May and June and quickly pressed to preserve its dewy, modern freshness.”

The NEW Oribe Fragrance Collection will be available online from August 23, 2021, and nationwide at Oribe salons and retailers from September 6, 2021.