The latest issue of SalonEVO North America is OUT NOW! We have the latest in nails, hair, marketing, and session and editorial styling. Packed full of beautifully designed features that give you everything you need to know to reach success in 2023 and beyond.
IN THIS ISSUE
It’s always our pleasure to feature the industry’s biggest brands – keep an eye out for more gorgeous shoots and incredible looks from Wahl, Ulta, Andis, and Mia Secret.
Not to mention some exciting product announcements and tool guides from 18.21 Man Made Grooming, Olaplex, Invisible Bead Extensions®, Alfaparf, and OPI.
ON THE COVER
As seen on this issue’s front cover and in the Final Cut, Wahl Professional has just launched their global Future Makers campaign! Wahl Professional brought together the best barbers and stylists from around the world for five days to learn, share and collaborate, and to create inspirational and educational content that will not only unite the global Wahl community but celebrate individuality and differences.
NEW YEAR, NEW TRENDS
We have everything you need to keep on top of trends this year. Our experts are some of the industry’s best stylists and nail artists – they give great insight to what will be most and least popular in 2023 so you know where to focus your efforts this year.
Grab your copy of the magazine for intel from session stylists Chris Weber and Nanci Lee as well as male grooming insight from Frank Soto, and trendspotting from industry titan, Tom Smith. David Fraelic and Sydney Ann Lopez also tell us how you can create Pantone’s Color of the Year, Viva Magenta, in the salon.
You’d be a fool to miss out!
We’re in session with some of the industry’s best and brightest. The creativity and beauty in session and editorial styling always astounds us – especially with the artists we have in this issue. Brenton Diallo, Stephen Beaver, Nanci Lee, and Ted Gibson give you behind-the-camera looks at how to bring catwalk-worthy style into your salon.
Marketing can seem intimidating, but you’re probably doing the basics already! Social media, Google, apps, and booking platforms like Vagaro are your keys to getting your name out there.
Love it or hate it, we all know how big of an asset social media is in our industry. Marketing expert Shelby Barriball takes us through how to present yourself online – and why Vagaro helps you look your best.
We also want to spotlight our exclusive interview with Marketing Expert and Educator Missy Megginson. She’s a Brand Ambassador for Alfaparf Milano Pro USA and your go-to for all things marketing. We all understand the basics of social media, but what can salon owners and mobile stylists do to truly set their brand apart from the rest? Missy has the answers.
NAIL ART TRENDS
We start with a nail art trend forecast from Ramon Duran, who is a content creator, creative nail artist and photographer. You’ll love his uplifting feature – a truly inspirational nail artist with a passion for sharing knowledge with peers.
You can also look forward to Stephanie Yaggy’s monthly column, where she shares the best industry advice so that you can succeed this year and beyond, whether that’s in the salon on or on the move.
We hope you enjoy this issue! You can order your print copy here.