The latest issue of SalonEVO North America is OUT NOW.
The latest issue of SalonEVO North America is OUT NOW! Inside this issue, we have exclusive content from a variety of esteemed columnists and professionals covering everything from the latest industry events to education, seasonal summer trends, and the latest haircare tips for your salon. We cover all this and more inside the latest issue.
IN THIS ISSUE:
OLAPLEX
For our cover star, we feature the brilliant work of OLAPLEX and their new collection. We hear from OLAPLEX CEO, Amanda Baldwin about how the brand has cemented itself as the best in the business. We also hear from celebrity session stylist Jenna Perry about why she loves OLAPLEX, founder of Meche Salon, Tracey Cunningham, about her go-to products, and speak to new OLAPLEX Global ambassador and texture expert Naeemah LaFond.
SEASONAL
As the nights get longer, and the days get warmer, we hear from industry icons identifying the biggest summer trends set to dominate. Candy Shaw shares her predictions for the biggest summer color trends, while Breanne Gershon gives SalonEVO readers her bright and bold make-up insights. Elsewhere, columnist J Ladner talks all about blonding and brightening your hair for the brighter months.
EDUCATION
Education is the key that keeps this industry constantly evolving, and we hear from some of the biggest names in the industry. Leysa Carrillo shares the importance for every stylist learning to work with textured hair, while columnist Keya Neal tells readers about the recent Texture VS Race summit. We also speak to the iconic Sam Villa who will no doubt inspire any stylist to take a seat and learn something new.
INTERIORS
Here, we shine a light on sunny San Diego, featuring The Color Collective San Diego, and how they use CLICS color while Marion Adams shares her gallery-inspired decor to her stunning Floridian salon, with the helping hand of Collins furniture. Taking a hop, skip, and jump back to the UK we visit London-based gender-neutral salon Koop, showcasing that elegance has no gender.
BUSINESS
In this section, we highlight the value of adding additional services to your salon and how that can boost profits with 18:21 Man Made and Salon Ruggeri. We also discuss everything from hair extensions with Great Lengths, to events and add-ons, while our columnist Anna Manukyan discusses the pros and cons of becoming a specialist VS a jack of all trades for your business.
Technology
In our tech section, we highlight some of the best platforms and software you can use to enhance your client retention strategies in the salon from Vish to Booksy, and Loyalty Lion to Zenotti. Elsewhere, we hear all about the benefits of salon insurance from WellnessPro and why you should have specialized business insurance for the hair, barbering and beauty industry.
Product Focus: Haircare
Focusing on the importance of haircare and aftercare, we hear from OLAPLEX and learn how having the right products in your salon can boost your business. While Sarah Louise Keane from Blonde Solution talks about hair lifting safely, and we also hear from the new Dyson US squad about what they love about the new Dyson supersonic r.
We hope you enjoy this issue! You can order your print copy here.