Paul Mitchell, the iconic professional hair brand known for setting the standard in education, an. nounces the launch of the See Us in Color Tour, a dynamic, two-day education experience created exclusively for professional hairstylists and colorists who want more than inspiration: they want results.
The tour will stop in Boston, MA (September 20–21), Cleveland, OH (October 4–5), and Orlando, FL (November 2–3), delivering a high-impact, skills-forward experience designed to help stylists work smarter behind the chair, build more profitable businesses, and stay ahead in a rapidly evolving color landscape.
As Paul Mitchell looks toward the future, See Us in Color honors the brand’s 45+ year legacy rooted in innovation, philanthropy, and heart, while challenging what professional education should look like today.
“See Us in Color is about giving stylists real tools, real clarity, and real confidence,” said Jason Yates, President of John Paul Mitchell Systems and a professional hairdresser. “This isn’t education for education’s sake. It’s about showing colorists how to create better outcomes for their guests, their businesses, and their careers.”
Led by Global Education Director Colin Caruso, Artistic Director DJ Muldoon, and an all-star team of Paul Mitchell artists, See Us in Color moves beyond trend-driven stage shows to focus on what matters behind the chair.
This two-day experience is designed for colorists who want:
- Stronger consultations that convert and increase ticket value
- Smarter formulation strategies that deliver consistent, repeatable results
- Modern cutting, color, blonding, and styling techniques that translate directly to the salon floor
- Business and marketing tools that help grow revenue without burning out
Attendees will experience:
- High-level color, cut, styling, and blonding transformations grounded in real salon application
- Consultation and formulation strategies designed to improve guest satisfaction and retention
- Revenue-driving insights and tools, including G.P.S.: The Guest Persona System, helping stylists personalize services and maximize every appointment
- An innovative show format that integrates audience engagement and feedback to drive the direction of the show
- In-salon, social, and management strategies built for today’s stylist, designed to save time, increase efficiency, and support long-term growth
From impactful stage work to actionable, take-home strategies, networking opportunities, as well as innovative audience interactivity and engagement, See Us in Color is designed to help stylists leave with clarity, not just inspiration.
For longtime Paul Mitchell artists, See Us in Color offers a front-row seat to a groundbreaking new vision for hair color and education, reflecting where the industry is headed next. For those discovering Paul Mitchell for the first time, the tour provides a clear answer to why the brand continues to lead the industry in education, events, and professional support, and why generations of stylists have built and continue to build their careers with Paul Mitchell.
Tickets are available beginning March 9, 2026. For more information and to purchase tickets, visit the link HERE.