SalonEVO Magazine

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PRIDE with PRAVANA

Just because Pride month is coming to a close, doesn’t mean those Pride-inspired looks on your mood board have to wait until next year to come to fruition – and PRAVANA has got the tea on how you can make them happen.

Pride month is all about showing your support and allyship to the LGBTQ+ community. In the hair world, we can show this through our creations. PRAVANA proves this. Founded in 2004 by 30-year industry veteran Steve Goddard, PRAVANA brings stylists around the world groundbreaking, cutting edge products that are revolutionizing the beauty industry, one strand at a time. And their Pride-inspired collection is no different. 

Becky Betts, PARAVA’s Digital Team Lead headed the collection with her Vivids Pride Month Rainbow look…and she’s given SalonEVO the step-by-step on just how she created it. 

Find out the recipe here!

Ingredients:

Lightening Formula
30g PRAVANA Pure Light Ultra Lightener + 60g PRAVANA 20 Volume Creme Developer

VIVIDS Neons Formulas
Formula 1: PRAVANA ChromaSilk VIVIDS 90g Neon Pink + PRAVANA ChromaSilk VIVIDS 30g Magenta
Formula 2: PRAVANA ChromaSilk VIVIDS 45g Neon Orange + PRAVANA ChromaSilk VIVIDS 45g Orange
PRAVANA ChromaSilk VIVIDS Neon Pink
PRAVANA ChromaSilk VIVIDS Neon Orange
PRAVANA ChromaSilk VIVIDS Neon Yellow

VIVIDS Rainbow Formulas (optional weft)
PRAVANA ChromaSilk VIVIDS 15g Neon Pink + PRAVANA ChromaSilk VIVIDS 15g Magenta 
PRAVANA ChromaSilk VIVIDS 15g Neon Blue + PRAVANA ChromaSilk VIVIDS 15g Blue Topaz
PRAVANA ChromaSilk VIVIDS Neon Green
PRAVANA ChromaSilk VIVIDS Neon Yellow
PRAVANA ChromaSilk VIVIDS Neon Orange

Application:

1. Section the hair into four quadrants by parting from ear to ear and nose to nape.
2. Pre-lighten the hair using the Lightening Formula and your favorite Global Blonding technique. 
3. Process until you reach a Level 9 Yellow.
4. Shampoo the hair with PRAVANA Intense Therapy Cleanse, rinse and dry the hair completely.
5. Create a 1” halo section around the perimeter of the head, divide the remaining hair above the halo into 4 quadrants. 
6. Beginning in one of the front quadrants, take a ¼” parting and apply Formula 1 as a shadow root melted into Neon Orange. Take another ¼” parting and apply Formula 1 as a shadow root melted into Neon Yellow. Continue in this pattern finishing with 2-3 Formula 1 melted into Neon Yellow sections on top. Repeat the same pattern in the other front quadrant. Continue the same application in the back quadrants alternating each color pattern equally.
7. Beginning in one of the top quadrants, take a ¼” parting and apply Formula 2 as a shadow root melted into Neon Yellow. Take another ¼” parting and apply Formula 2 as a shadow root melted into Neon Orange. Take a third ¼” parting and apply Formula 2 as a shadow root melted into Neon Pink. Continue in this pattern throughout the remaining three quadrants above the halo.
8. Optional: Create a 3-4” rainbow clip-in weft applying the VIVIDS Rainbow Formulas from roots to ends every half inch. 
9. Process all 30 minutes at room temperature. 
10. Rinse with cold water and high water pressure until the water runs clear and apply PRAVANA Color Protect Condition, rinse and style as desired.
11. Optional: Install the rainbow weft on one side of the hair along the parietal ridge so an inch or so of hair falls over it.