ÄZ Haircare‘s president, Rocky Rumpel, brings more than 18 years of beauty industry experience to the role and is helping the brand build on their soft launch a few months ago.
“Our brand is as individual as the individuals we serve,” Rumpel comments. “It took founder Rodger Azadganian two years to develop the packaging, formulas and fragrance. That’s a powerful statement that emphasizes our level of commitment to providing the hairdresser with a luxurious product they will be proud to use. We are obsessed with elevating the industry and helping the hairdresser own their craft which, as a result, will enhance the client experience.”
Taking an innovative approach to his role, Rocky will be mapping out new strategic initiatives of the brand on a global scale as it prepares to launch in the first half of 2020.
The line will be supported with craft education courses that allow hairdressers to elevate their cutting technique in an effort to maximize brand exposure for salons and hairdressers who carry the brand.