SalonEVO Magazine

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Sam Villa Premiere Beauty Show 2022

SUNDAY, JUNE 5, 2022 – SHOW OPEN 9:00AM TO 6:30PM

8am
Team Arrives

9am
Day 1 Begins – Show Floor Open

Jesse Linares

9:30am – 10:15am
Class #1: Sam Villa ArTeam Member Jesse Linares @jesse.linares – Papercut Bobs
Never far from the spotlight, the blunt bob has re-emerged as one of this year’s most-requested cuts. While this simple, solid-form haircut may look easy to execute, there are unique challenges that can arise when creating this shape. Together, we will examine these challenges & how to overcome them with technique – even on difficult textures & densities. 

Ellen Devine

10:15am – 11:00am
Class #2: Sam Villa ArTeam Member Ellen Devine @ellendevinehair – Money Making Long Layers
Learn a money-making haircut with lived-in long-layering & soft face-framing bits from Sam Villa ArTeam Member, Ellen Devine. You’ll discover how to execute one of the most-requested styles & hear how you can master this soft silhouette that will undoubtedly boost your business.

Anna Peters

11:00am – 11:45am
CLASS #3: Sam Villa ArTeam Member Anna Peters @annas_hair_retreat – Bushel Braid Downstyle 
Whether you’re looking for inspiration or to brush up on your braiding skillset, this class is going to showcase a technique that’s perfect to have in your back pocket! Sam Villa ArTeam member & re:TREAT salon owner, Anna Peters, is going to be teaching the beautiful bushel braid & how to easily incorporate this technique into a downstyle. 

11:45am – 12:45pm
CLASS #4: Co-Founder & Chief Creative Officer Sam Villa @samvillahair & Sam Villa Artistic Director Teresa Romero @_teresa_romero – Lived in Precision  
Join Sam Villa & Teresa Romero as they break down the thought process & execution of two (2) trend-forward cuts from our “Lived in Precision” photoshoot that will showcase an effortless shag & soft pixie haircut. Explore non-traditional hybrid hair cutting methods that deliver lived-in results! Discover simplified techniques for lived-in lines for a diffused look. We will explore what, why, & how behind texturizing to expand your skillset & build confidence to achieve the perfect textured, lived-in cut! 

Sam Villa & Teresa Romero
Jesse Linares

12:45pm – 1:30pm
CLASS #5: Sam Villa ArTeam Member Jesse Linares @jesse.linares – The Deconstruction of Shags 
Have you ever heard, “Learn the rules like a pro, so you can break them like an artist”? That’s exactly how Sam Villa ArTeam Member, Jesse Linares, approaches many of his cool & creative cuts. In this class you’ll discover how to create the classic “shag” shape using elements of a shag & a mullet to create a modern shape. 

1:30pm – 2:30pm
CLASS #6: Sam Villa ArTeam Members Anna Peters @annas_hair_retreat & Ellen Devine @ellendevinehair – A Style for Every Bride: Modern Classics to Lived-In & Boho 
With inspiration everywhere, bridal aesthetics can have quite the range in taste these days. From modern glam to the sophisticated minimalist & the classic yet carefree bohemian bride; your styling skillset will need to be ready for any & everything! Learn from Sam Villa ArTeam Members, Anna Peters & Ellen Devine, as they showcase dramatically different bridal styles so you can visually comprehend this varying looks. 

Jesse Linares

2:30pm – 3:15pm
CLASS #7: Sam Villa ArTeam Member Jesse Linares @jesse.linares – Lived-In Men’s Cutting: Longer Lengths 
Shorter styles are progressively moving away from dramatically detailed fades to lived-in & longer silhouettes that are tousled with texture. Join Sam Villa ArTeam Member, Jesse Linares, as he shares his modern men’s haircutting tips so you can build frequent & loyal guests that are trend-forward. 

Teresa Romero

3:15pm – 4:00pm
CLASS #8: Sam Villa Artistic Director Teresa Romero @_teresa_romero – Class: The Art of Disconnection 
Join Sam Villa Artistic Director, Teresa Romero, as she shares how you can create a visual journey for every client that sits in your chair. Learn how to personalize a cut with disconnection that can enhance bone structure & create a visual surprise. You’ll see how you can use negative space & opposing lines for a one-of-a-kind creative cut. 

Anna Peters

4:00pm – 4:45pm
CLASS #9: Sam Villa ArTeam Member Anna Peters @annas_hair_retreat – Editorial Styling: Stitch Braid 
Looking for creative inspiration this season? Discover how to recreate the intricate-looking stitch braid from Sam Villa ArTeam Member & re:TREAT Salon Owner, Anna Peters. She’ll share how you can quickly design this braid behind the chair & how to upgrade any look with an editorial edge. 

4:45pm – 5:45pm
CLASS #10: Sam Villa ArTeam Members Jesse Linares @jesse.linares, Anna Peters @annas_hair_retreat & Ellen Devine @ellendevinehair – All Request Hour 

Join us for a jam-packed educational hour with the Sam Villa ArTeam. These seasoned stylists will be taking personal requests LIVE from the audience to help troubleshoot any areas of concern you may have. Bring your areas of contention & we’ll provide real world salon-friendly solutions to boost your business. 

6:30pm
Show Floor Closes

MONDAY, JUNE 6, 2022-SHOW OPEN 9:00AM TO 5:00PM

8am
Team Arrives

9am
Day 2 Begins

Anna Peters

9:30am – 10:15am
CLASS #1: Sam Villa ArTeam Member Anna Peters @annas_hair_retreat – Special Occasion Styling: The Foundations
Elevate your special occasion styling work by mastering the basics…the foundations! Sam Villa ArTeam member & Re:TREAT Salon Owner, Anna Peters, is going to share her styling secrets for quicker updos that have firm foundations for maximum staying-power. Discover how to improve every step of your upstyling process from start-to-finish by gaining confidence & speed.

Ellen Devine

10:15am – 11:00am
CLASS #2: Sam Villa ArTeam Member Ellen Devine @ellendevinehair – Chin-Grazing MicroBob

A blunt bob doesn’t have to be boring. In fact, it’s one of the most difficult & precise haircuts to master. Discover how you can further your craft hairdressing skillset by learning how to execute a chic micro bob from Sam Villa ArTeam member, Ellen Devine.

Jesse Linares

11:00am – 11:45am
CLASS #3: Sam Villa ArTeam Member Jesse Linares @jesse.linares – Decoding the Headform

Learn from Sam Villa ArTeam Member, Jesse Linares, as he shares the importance of recognizing the integration of understanding the ‘headform’ with any & every haircut you design. Having a good working knowledge of this “map” enables us to deliver more consistent & efficient results. Join us as we explore ways to identify areas of the head to section for success!

Anna Peters

11:45am – 12:30pm
CLASS #4: Sam Villa ArTeam Member Anna Peters @annas_hair_retreat – The Pony Show

Effortless ponytails are accessible styles for you to have in your back pocket, especially in the summer months. Learn from Sam Villa ArTeam Member & re:TREAT Salon Owner, Anna Peters, on how you can transform an everyday ponytail into an elevated look. Discover easy techniques for longer-lasting, not-your-average-pony styles that will set you apart.

12:30pm – 1:30pm
CLASS #5: Sam Villa Artistic Director Teresa Romero, @_teresa_romero & Sam Villa ArTeam Member Jesse Linares @jesse.linares – Shear Vs. Razor: The ‘French’ Bob 
Join Teresa Romero & Jesse Linares as they showcase how to approach a chin-grazing ‘French’ bob with a shear & a razor. You’ll discover the limits & capabilities of each fabric so you can master the art of choosing which technique or tool to use so you can customize any haircut request. This dynamic duo will explore the ‘what’, ‘why’, & ‘how’ behind different design approaches so you can expand your skill set & build confidence to achieve the perfect cut no matter the tool! 

Ellen Devine

1:30pm – 2:15pm
CLASS #6: Sam Villa ArTeam Member Ellen Devine @ellendevinehair – Long-Length Shag 
Tousled with texture, this effortlessly cool cut gives the perfect stand-out vibe with soft, feminine hues that generate a laid-back look. Learn from Sam Villa ArTeam Member, Ellen Devine, as she shares how to shape this 70’s-inspired silhouette. Learn how to approach this cut for a lived-in result your clients can simply wash & wear. 

Anna Peters

2:15pm – 3:00pm
CLASS #7: Sam Villa ArTeam Member Anna Peters @annas_hair_retreat – Simplicity in Bridal Styling   
The parade of postponed pandemic brides is upon us, with so many scheduled to take place this year – it’s time we prep together! Join Sam Villa ArTeam member & re:TREAT Salon Owner, Anna Peters, as she shares multiple bridal styles that are simple & approachable to recreate! Discover how you can let your foundational anchors do the heavy lifting & work smarter not harder. 

Sam Villa

3:00pm – 4:00pm
CLASS #8: Co-Founder & Chief Creative Officer Sam Villa, @samvillahair & International Artistic Director L’ANZA Ludovic  Beckers, @ludovicbeckers – The Art of Layering 
Boredom is not an option when it comes to diving into the design of layering…Learn LIVE from Sam Villa & International Artistic Director of L’ANZA, Ludovic Beckers, as they help you rediscover the creativity that exists in the craft of layering. Explore how to recreate organic texture, movement, volume placement & how to design strong geometric shapes from these expert design artists. You’ll learn international cutting trends in layering & how to cut with intention using minimum effort for maximum impact! 

4:00pm – 5:00pm
CLASS #9: Sam Villa ArTeam Members Jesse Linares @jesse.linares, Anna Peters @annas_hair_retreat & Ellen Devine @ellendevinehair – All Request Hour
Join us for a jam-packed educational hour with the Sam Villa ArTeam. These seasoned stylists will be taking personal requests LIVE from the audience to help troubleshoot any areas of concern you may have. Bring your areas of contention & we’ll provide real world salon-friendly solutions to boost your business. 

5:00pm
Show Closes