Imagine the effortlessly cool, luminous beauty of a Scandinavian blonde – hair kissed by the soft glow of Nordic light. Think runway-worthy blondes with that signature Scandi-cool edge – light, effortless, and impossibly luminous.
From the chic streets of Copenhagen to the front rows of high-fashion runways, sheer, ultra-high-level blondes are the ultimate statement in contemporary blonde hair. Whether it’s the clean, polished blonde of a modern minimalist or the cool, high-impact shine of an off-duty model, these ultra-sheer glosses set the tone for a new era of blonde – High-Level Blonde. High-Impact Shine.
Elevate your blonding game with our lightest shades ever – meet the NEW Level 12 Blonde Life Demi Gloss Toners from JOICO. Available in three stunning sheer hues—Natural, Violet, and Titanium—this trio promises true-to-tone brilliance at a Level 12 eliminating the need to dilute your gloss formula or worry about unexpected results.
Meet the High Shine Level 12s – Never a Dull Blonde Moment:
- 12N – Nude: imparts a light, natural-looking blonde tone.
- 12V – Lavender Haze: helps neutralise the lightest yellow tones for the palest platinum blonde results.
- 12T – Starlight: provides blonde life’s coolest silver, steel and smoky blonde results.
2025 marks 50 years of JOICO, and to commemorate this extraordinary milestone, JOICO have introduced a new campaign slogan for the anniversary year – ‘redefining healthy hair. since forever.’ In 1975, Los Angeles hairdresser Steve Stefano set out with a mission to the rewrite the healthy hair codes forever – leaving behind a legacy of creating beautifully colored, shiny, healthy hair every single time.
LEVEL UP WITH THESE BENEFITS!
• A go-to palette of demi-liquid shades designed for the lightest blondes
• Tones, adds shine, and conditions your highest- level, fragile blondes
• Helps take the guesswork out of toning your lightest blondes
LET’S LOOK INSIDE…
To give blondes the VIP treatment they deserve and demand, all Blonde Life products are formulated with our signature blend of essential fatty acids, including Monoi Oil and Tamanu Oil.
Bond-Building Arginine: A naturally occurring amino acid, known for its bond-building properties.