SalonEVO Magazine

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Friday, December 4, 2020

Schwarzkopf Professional UK adds six new shades to their Igora Royal Absolutes range

With mature hair in mind, Schwarzkopf Professional’s newly enhanced Igora Royal Absolutes portfolio has added six new fashion shade to its comprehensive and versatile range of colours. 

With age, many women move towards slightly lighter hair tones with more subtle nuances to compliment a lightening skin tone, and to soften the contrast between re-growth and colour. The six new Igora Royal Absolutes shades target those with lighter hair bases – between levels 7 and 9 – providing beautiful, on-trend shades in cool beige, chocolate and copper, whilst promising 100% coverage.

Formulated with siliamine and collagen, the built-in Pro-Age Complex provides additional care benefits especially for mature and delicately structured hair; smoothing the surface of the cuticle to create a sleek and even surface with maximum shine. The newly enhanced range also contains low-odour technology, ensuring a more pleasant colouration experience in the salon.  

While Igora Royal Absolutes is applied to the re-growth area, the corresponding demi or semi-permanent shade should be applied to the mid-lengths and ends to keep the hair in perfect condition, ensuring longer-lasting intense shine and colour.

With matching shades available, Igora Royal Absolutes works perfectly alongside Schwarzkopf Professional’s demi-permanent Igora Vibrance range and the semi-permanent mix and tone system Chroma ID – providing a hassle-free, colour-matching refresh service time after time. 

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