COMMENTS FROM JOANA NEVES, EDITORIAL DIRECTOR AT ALTERNA EUROPE
For 2022 a big focus for all of us should be self-care. Self-care is soul care and is an act of kindness to ourselves and something that we should always make time for. As salon owners and stylists, self-care is something we should be widely promoting to our clients. Client’s want to come into the salon to feel pampered, refreshed and rejuvenated and leave looking and feeling good. Providing clients with an excellent self-care experience is part of our role and when a client visits the salon, we should ensure to promote products that will help improve their self-care experience in the salon. We should also discuss with our clients products that they can take to use at home to provide themselves with some much needed ‘me time’ and to keep their hair looking and feeling good until the next appointment.
The perfect self-care routine for hair should take a prime, create and extend approach. Firstly, it’s important to always use a great shampoo to prime the hair before styling and to create the perfect base. The ALTERNA My Hair. My Canvas. Me Time Everyday Shampoo is one of my favourite products to give clients hair moisture, shine and smoothness and to improve manageability before styling. Hair washing should be a luxurious and feel good experience in and out with the salon and this all starts with using great quality products with beautiful ingredient like our Me Time Shampoo has, such as Botanical Caviar. Always finish by offering clients some further indulgence with a hair mask. The My Hair. My Canvas. Restore Rituals Nourishing Masque is a must, providing the hair with deep hydration, reducing breakage, frizz and static and improving the overall look and feel of the hair. I love pairing this with one of the My Hair. My Canvas. Boosters, the Glow Crazy Shine Booster or Jelly Fix Repair Booster, depending on the client’s hair needs to give a more intense and targeted treatment to the hair.
When a client has had their hair styled in the salon, they instantly feel good and improved version of themselves. To create the perfect style, styling products are a must. I love the My Hair. My Canvas. ranges Soaring High Volumizing Blowout Mist to help create that beautiful blow-dried look and also the Shine On Defining Foam to create hair with extreme radiance. Purchased for use at home, these can help clients to achieve the salon professional look at home and feel their best every day.
To finish the look, always use a product that will extend the style and ensure its long lasting. A product like the My Hair. My Canvas. City Slay Shielding Hairspray is a great choice, not only providing hold but also protecting against humidity to ensure the style stays frizz free.
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To purchase stock, ALTERNA is available from: https://www.salonpromotions.co.uk/ / https://www.alanhoward.co.uk/