Sephora has just finished an agreement with Palamon Capital Partners and other shareholders to purchase ‘Feelunique’, a staple in the online beauty retailer in the United Kingdom.
With this, Sephora persists to strengthen its online business and aims further expansion on the British beauty market.
Established in 2005, Feelunique’s growth is nothing to joke about. To date, the online store has about 1.3 million active customers and stocks over 35,000 fragrance, skin care, and beauty products.
All from 800 brands and ships to more than 120 countries worldwide, with the UK market being the strongest hold.
Martin Brok President and CEO of Sephora stated in a release “The transaction is a key step in Sephora’s European growth strategy and marks a first step for Sephora’s presence into the United Kingdom”.