SLBPR has welcomed James Parr — Creative Director at Nashwhite, Wahl UK Styling Ambassador and renowned session stylist — to its portfolio of clients . Known for his creative edge, technical precision and a standout portfolio spanning the fashion world’s most influential moments, James brings a bold new energy to the SLBPR family as he enters a new chapter in his dynamic career.
As Creative Director at Nashwhite, James leads the brand’s artistic vision and future-facing approach to salon culture. Overseeing the creative direction across campaigns, collections and client experiences, he has played a pivotal role in defining Nashwhite’s distinct identity — one that blends innovation with timeless style. His work shapes not only the brand’s output but also influences broader industry trends, reflecting his commitment to excellence, education, and craftsmanship.
With over a decade of experience at the forefront of the fashion and beauty industries, James has cemented his reputation as one of the UK’s most sought-after stylists. His career includes backstage work at New York, London, Paris, and Milan Fashion Weeksfor more than 13 years, along with fashion editorial credits in Vogue, Vogue Italia, i-D, Dazed, Numéro, Flaunt, and Wonderland.
As Wahl UK Styling Ambassador, James works closely with the iconic grooming brand to champion its innovative tools and techniques. Through this partnership, he helps bridge the gap between professional-grade styling products and the evolving needs of modern stylists.
He is also a trusted name in celebrity styling, having worked with an impressive array of stars including Rita Ora, Brooklyn Beckham, Michelle Keegan, Jodie Comer, Reggie Yates, Georgia Toffolo, S Club, Love Island cast members, and Earl Cave, across red carpet events, cover shoots, and live television appearances.
“I’m super excited that I’ve teamed up with the incredible SLBPR as my new agency,” said James. “I’m so grateful to have their support as I enter a new chapter in my career. Having seen what the team have done for their clients, it was an absolute no-brainer to work with them. Big things coming – watch this space.”
Sharon Brigden, founder and CEO of SLBPR said: “James is a true creative force in hair. His ability to move seamlessly between salon innovation, global campaigns and celebrity styling is a rare combination. At SLBPR, we’re passionate about championing talent with vision and ambition, and James embodies both. We’re incredibly proud to represent him as he enters this exciting new phase of his career.”
SLBPR will represent James across media, brand collaborations, and professional development as he continues to inspire a new generation of stylists, push boundaries, and celebrate the art of hairdressing.