SalonEVO Magazine

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Small Town, Big Dreams

Small Town, Big Dreams 
Alex Thaddeus, Alex Thaddeus Hairdressing

I’m a hairdresser based in Cupar in Fife, a small town which lies between Dundee and Glenrothes in Scotland. It’s not uncommon to hear doubts about being from a small town and wanting to succeed on a bigger level. Many believe that being located so far North limits opportunities and exposure. However, I haven’t let geography hinder my career – if anything it has given me the desire to succeed even more. So how have I managed to succeed in a small town while also coming top six in the global creative awards 2023? Here is my advice. 


In a small town like Cupar, community ties run deep. I emphasise the importance of establishing a genuine connection with the locals. Knowing your clients on a personal level creates trust and loyalty.  Attend local events, support community, and genuinely engage in conversations with your clients to build lasting relationships.

Tailor Trends to Local Tastes

Cupar has a style of its own, a blend of younger and older locals. Listen keenly to your clients, understand their preferences, and tailor your services accordingly. It’s not just about cutting hair; it’s about their enhancing your client’s unique style. 

Promote Yourself 

Word of mouth runs deep, especially in small towns. Showcase your work—share before-and-after pictures, let happy clients be your ambassadors, and make the most of social media. Send news and updates to local press and wider trade papers and magazines, get your name out. 

Never stop learning 

Trends may evolve, but the want for fresh styles is constant. Attend workshops, explore online courses, and always be a student of your craft. Cupar may be small, but our desire for the latest and greatest is anything but.

Be prepared

Be prepared to travel. At times, you may feel like you are putting in more effort to your fellow hairdressers that live in a city, but it will all be worth it in the end. 

So, to all aspiring hairdressers based anywhere, never underestimate the power of your talent and ambition.  Let your skills shine, and soon enough, the wider industry will take notice. Remember, it’s not where you’re from that defines your success; it’s the passion, creativity, and drive you bring to the craft.