Small Wonder, the award-winning haircare brand known for its professional-grade powder-to-lather formulas, redefined modern haircare with a smarter, more intentional approach. Designed without unnecessary water or filler ingredients, each formula is activated by water in the shower, transforming from a concentrated powder into a rich, creamy lather that delivers salon-quality results with every wash. Now, the brand is expanding its line with the launch of Signature Minis, introducing both the Signature Shampoo and Signature Conditioner in 0.7 oz, travel-ready sizes. Featuring the same formulas as the full-size versions, the minis are designed to support on-the-go routines, from weekend getaways to carry-on-only packing, making it easier to bring high-performance haircare wherever you go.
The Signature Minis deliver the same salon-grade performance as Small Wonder’s full-size Signature Shampoo and Conditioner in a compact, space-saving format. When you are packing, space is always the biggest concern, and what you bring needs to be both light and efficient. Unlike traditional liquid travel-size shampoos and conditioners that add weight and can run out quickly, the Signature Minis are designed to make the most of their small size. Each 0.7 oz mini provides up to 20 washes and is made with high-quality ingredients to help ensure good hair days wherever you go, so you never feel like you are sacrificing results when packing light.
The Signature Shampoo Mini (0.7 oz / $18) features a powder-to-lather formula that activates with water to gently remove buildup while enhancing shine, softness and volume, leaving hair feeling refreshed and visibly healthier. The Signature Conditioner Mini (0.7 oz / $18) is a powder-to-cream formula that transforms with water to deliver deep hydration, smooth frizz and improve manageability without weighing the hair down. Both formulas are powered by Small Wonder’s proprietary SHINE37 Complex to support visible shine and healthy-looking hair with every wash. In clinical testing, consumers reported hair that appeared 3.6 times smoother and 2.5 times shinier. The formulas are color-safe, sulfate-free, paraben-free and cruelty-free.
Beyond portability, the Signature Minis are designed to make Small Wonder more approachable, offering an easy way for consumers to experience the Signature Shampoo and Conditioner within their everyday routine. Dedicated to proving that luxury and performance-driven haircare can exist beautifully together, the launch of Signature Minis reinforces Small Wonder’s ongoing mission to elevate haircare through innovation, efficiency and intentional design.
To learn more about Small Wonder or to purchase the Signature Minis, please visit www.smallwonder.world/