SUTRA®, the brand known for pioneering intelligent, health-first hair technology, announces the next evolution of its patented Healthy Heat™ ecosystem with the launch of the SUTRA x Samra Dryer, a professional-grade tool created in collaboration with celebrity stylist and “King of Balayage,” Gabriel Samra.
Why SUTRA?
The Root to Healthy Hair
The beginning of every healthy hair journey starts with intentional care. SUTRA understands that today’s consumer wants the best of both worlds—the freedom to style their hair their way, while protecting the long-term health of their hair and scalp. Every SUTRA product is designed with one core belief: your hair’s health and integrity always come first.
With decades of professional experience guiding its innovations, SUTRA recognizes that hair care is a journey, not a destination. Each person’s path is uniquely their own. Inspired by this truth, the SUTRA lotus symbolizes that journey—each petal representing renewal, growth, and the intentional steps taken toward healthier hair.
As your hair evolves, so does SUTRA. From cutting-edge tools powered by Healthy Heat™ Technology to Heat Guard™ hair care that nourishes and protects, every innovation is a step forward—supporting you at every stage with products created to strengthen, restore, and elevate the health of your hair.
SUTRA is here for every moment of that journey.
SUTRA. The Root to Healthy Hair.
Introducing the SUTRA x Samra Dryer
Professional hairdressers devote hours to crafting precise color, shaping style, and perfecting every detail. SUTRA recognizes the artistry, technique, and dedication behind every transformation. The SUTRA x Samra Dryer was created to honor that craft, delivering professional performance while protecting hair from heat damage and color fading.
After 18 months of research and development, SUTRA unveils its latest breakthrough: patented Biocycle™ Technology—a revolutionary intelligent heat-management system featuring automatic heat rotations, advanced thermal sensors, and continuous temperature monitoring. This technology ensures balanced, controlled heat that safeguards hair from excessive exposure, preserving both color vibrancy and structural integrity.
Unlike traditional dryers that can cause fading or damage, especially on freshly colored hair, the SUTRA x Samra Dryer allows stylists to dry and style with full confidence, achieving immaculate professional results while maintaining long-term hair health.
The SUTRA x Samra Dryer marks a first-of-its-kind partnership with Gabriel Samra, a globally recognized celebrity colorist celebrated for his signature balayage and transformative color work. Designed with his professional insight, the dryer reflects the needs of artists who demand power, precision, and protection all without compromise.
“I wanted a dryer that could keep up with the artistry of color, one that lets me finish my work without worrying about heat damage or color change. SUTRA made that vision a reality.” — Gabriel Samra
The result is a next-generation styling tool that blends innovation and artistry, redefining what’s possible in healthy, intelligent hair styling.